New York-based conglomerate Massive Media has signed with RCTV Worldwide Corp. to turn out to be the unique distribution associate to father or mother firm RCTV’s catalog for FAST and AVOD platforms worldwide.
Underneath the phrases of the settlement, Massive Media will distribute over 7,000 hours of telenovelas to streaming platforms around the globe. It’ll additionally function the unique distributor of RCTV’s catalogue for all types of broadcast in Europe and Asia.
“Our partnership with RCTV Worldwide is without doubt one of the most important in our firm’s 14-year historical past. RCTV’s catalog of telenovelas is unparalleled, each when it comes to high quality and amount,” mentioned Juan Fernández, Massive Media’s head of Latin America and Spanish-speaking U.S. distribution.
“We’re honored to characterize this monumental content material library around the globe. As well as, the corporate has 1000’s of hours of basic Latin American films and leisure programming which Massive Media will make obtainable for license all through Europe and Asia.”
The titles in query will embrace the likes of “Ciclo de Oro de Rómulo Gallegos,” a sequence of brief tales primarily based on probably the most profitable tales of the author that includes the celebs of the second, added Fernández, “La hora menguada,” “La Ciudad Muerta,” “Sol de Antaño,” “La rebelión” or “Los inmigrantes.”
However telenovelas will nonetheless take the entrance seat, with RCTV acknowledged amongst its most prolific producers due to “Leonela,” “Cristal” or “La Dama de Rosa,” but additionally extra modern hits: “Mi Gorda Bella,” “Mis Tres Hermanas,” “La Mujer de Judas,” “Angelica Pecado” and “Juana La Virgen.”
“The standard of the audiovisual content material and types behind them matter greater than ever and so too is the standard of distribution and companies. Due to this fact, this partnership with Massive Media is a giant step within the business and may have a deep affect within the years to come back,” added Oswaldo Quintana, CEO of RCTV Worldwide Corp.
Because the unique representatives for RCTV’s telenovelas and leisure programming, Massive Media will license the content material to broadcast, cable and OTT-delivered channels, and it’ll additionally discover alternatives for branded FAST channels.
“Telenovelas have a trustworthy viewers base and new generations are nonetheless thinking about melodrama. To the shock of latest platforms, telenovelas generate monumental loyalty with the viewers that passionately follows a number of episodes,” he observes, underlining the sturdy “emotional relationship and connection” between the viewers and the folks they see on display screen.
“New generations, like people who preceded them, stay connected to the characters. They kind the bottom of telenovelas. As soon as they seize viewers’ curiosity, they need to proceed watching, following their troubles and adventures.”
The brand new deal will encourage the corporate to provide much more exhibits, he says.
“Telenovelas will change sooner or later. We must always elevate the standard of manufacturing, [discover] new artists, discover social themes and ship them in a recent kind. The sociological, psychological and emotional identification that comes with this style ensures the viewers’s enchantment.”
“Worldwide audiences have at all times responded properly to a majority of these melodramatic love tales,” summed up Fernández, because the groups brace for growth.
“They’re aspirational, adventurous, function a number of obstacles and but they finish fortunately. I began within the distribution enterprise promoting RCTVs’ telenovelas to linear gamers, globally, and purchasers acquired them very enthusiastically.”
“Right this moment, years later, I really feel the identical degree of vitality. With vital platforms in search of these titles as most of them turned classics and their protagonists turned large stars.”