This week, trend deliberate forward. Within the aftermath of the Fall/Winter 2023 trend month, manufacturers have been already wanting towards their subsequent runways. Amongst them,
In the meantime, in a high-fashion-meets-sportswear crossover,
Beneath, Hypebeast has rounded up the highest trend tales of the week so you’ll be able to keep updated on traits within the trade.
adidas and Gucci Joined Forces for an SS23 Attire and Footwear Assortment
Gucci
adidas and Gucci teamed up as soon as extra — this time, for an expansive assortment of attire and footwear for the Spring/Summer season 2023 season.
Inside the gathering, the duo gives nylon quarter zips in standout shades with co-branded hits and matching shorts, in addition to monogram-covered tracksuits. There’s additionally an identical blue velour jacket and pants set, a number of dual-branded T-shirts and pattern-heavy equipment.
Moreover, the road contains 11 new footwear kinds, together with 4 iterations of the adidas Gazelle in grey, black, blue and inexperienced colorways. Gucci’s signature monogram sample takes over the adidas ZX 8000 in a number of variations, certainly one of which calls on the silhouette’s basic “Aqua” colorway. Lastly, the footwear lineup includes a trio of semi-chunky slides that seem with black/white, brown and translucent designs.
The collaboration will start to roll out within the coming weeks. See the total assortment right here.
Dior Is Headed to Mumbai’s “Gateway of India” Landmark for Its Pre-Fall Present
Rudhransh Sharma/Sopa Pictures/Lightrocket/Getty Pictures
Dior will current its Pre-Fall 2023 assortment beside the Gateway of India landmark in Mumbai, India, on March 30. The occasion will mark the primary time {that a} main European trend home has staged a standalone present within the nation.
Inventive director Maria Grazia Chiuri shared the information on her private account, noting that she has labored with Mumbai’s Chanakya Atelier for greater than 20 years and has developed robust relationships with founders Nehal and Karishma. The forthcoming present will look to champion India’s wealthy historical past and highlight the nation’s position in trend.
“It was via this relationship with Chanakya that I used to be capable of study a lot in regards to the artisanal embroidery methods, that are nonetheless present in every Indian area, and the distinctive means of the Chanakya Atelier to place them in dialogue with the style trade,” wrote Chiuri.
“I personally needed to have a good time and showcase the unimaginable data India gives to the worldwide world of trend within the area of embroidery, the mastery of the artisans who proceed to work on this craft, and the dedication of Chanakya’s founders to preserving India’s historical past and tradition, portrayed by every embroidery method,” she added.
Fendi Introduced Its Males’s Spring 2024 Present Will Take Place Throughout Pitti Uomo in Tuscany
Fendi
Fendi will current its Males’s Spring 2024 assortment in a particular trend present throughout Pitti Uomo. Within the late afternoon on June 15, the Italian trend home will debut the road at its lately inaugurated Fendi Manufacturing unit in Capannuccia, a Tuscan countryside village situated only a 30-minute drive from Florence.
“We’re proud to open Fendi Manufacturing unit to our shoppers and press, making it stay exterior the daily for the upcoming Males’s trend present in June throughout Pitti Uomo,” stated Serge Brunschwig, Fendi’s chairman and CEO, in a press release. “It’s a particular place for our artisans and local people because it represents Fendi heritage and creativity, nurturing valuable handmade talents of its artisans and preserving Made in Italy.”
Silvia Venturini Fendi, the model’s inventive director of equipment and menswear, added, “I’m thrilled that the subsequent Males’s Present will happen in such a particular location to me, the pulsing coronary heart of Fendi, a spot symbolic of creation, the place growth, innovation, craftsmanship coaching and manufacturing are reunited beneath the identical roof. It will likely be such a novel event to see our merchandise take life precisely the place our Artisans make them, letting them take centre stage on that day.”
Aaron Taylor-Johnson Fronted Calvin Klein’s SS23 Marketing campaign
Mert & Marcus/Calvin Klein
Following the debut of Michael B. Jordan‘s Calvin Klein Spring/Summer season 2023 marketing campaign, the emblematic American trend label is exhibiting off this season’s designs on none apart from Aaron Taylor-Johnson.
In a press release, Taylor-Johnson stated, “I felt completely honored and flattered to have been invited to be part of Calvin Klein’s males’s underwear. I felt extremely protected within the palms of Mert [Alas] and Marcus [Piggott], who I feel are equally iconic photographers.”
See the total marketing campaign right here.
Son Heung-min and Georgia Could Jagger Starred in Daniel Lee’s New Burberry Marketing campaign
Tyrone Lebon/Burberry
Recent after his debut at Burberry’s helm, artistic director Daniel Lee has launched an all-new marketing campaign starring Georgia Could Jagger and Tottenham Hotspur-signed footballer Son Heung-min.
Shot by Tyrone Lebon, the 2 faces seem sporting iconographic silhouettes, together with Burberry gabardine trench coats and a signature Burberry Verify shirt. In what the model is known as “Burberry Inventive Expression by Daniel Lee,” two extra photos characteristic a corgi and emblematic roses.
In keeping with the designer’s rebrand, the marketing campaign options Burberry’s freshly redesigned emblem and Equestrian Knight design on each picture. See the total marketing campaign right here.
KAWS Grew to become the Advisor to HUMAN MADE’s Mum or dad Firm
Dimitrios Kambouris/Getty Pictures
On Instagram, NIGO introduced that KAWS will grow to be the official advisor for Otsumo Co., Ltd. Otsumo, the guardian firm of HUMAN MADE. The conglomerate homes an expansive catalog of lifestyle-oriented companies, with the aim of “making life on Earth extra attention-grabbing…from the road.”
In a press release on the appointment, KAWS stated, “NIGO and Tokyo’s road tradition are the supply of my design inspiration. All through the collection of my collaborations with HUMAN MADE, Otsumo’s imaginative and prescient of ‘making life on Earth extra attention-grabbing…from the road,’ has all the time resonated with me, and I’m excited to affix the staff as an advisor to assist deliver extra concepts to life.”
“It has been about 30 years since I first met KAWS, and since then now we have collaborated on varied initiatives collectively, and I really feel very reassured to have him as an advisor for Otsumo’s future. We each come from the streets and proceed to see one another develop professionally and personally, and I look ahead to our distinctive new concepts realized via Otsumo. Thanks for becoming a member of us, KAWS!,” added NIGO.