Constructing an empire. When Down Dwelling Fab star Chelsea DeBoer (née Houska) isn’t busy elevating her rising household, she’s engaged on making a reputation for herself within the residence renovation world. On high of her wildly profitable HGTV sequence – by which she seems alongside husband Cole Deboer – the previous MTV character solely tells In Contact about her “large targets” for her lately relaunched residence decor line, Aubree Says.
Chelsea, 31, based the road of curated items in late 2020 as she set out “to make the form of merchandise that flip 4 white partitions into cozy properties.”
The mom of 4 – who shares kids Walker, Watson and Layne together with her husband in addition to daughter Aubree with ex-boyfriend Adam Lind – explains that she named the corporate after her eldest daughter as a result of the 13-year-old has “such a cool type.”
“It form of stems again to I’m all the time like, ‘Aubree, do you suppose that is cool?’” Chelsea tells In Contact. “I’m like, I don’t know, I’m getting older and she or he’s younger and funky and I’m like, ‘If Aubree says it’s cool, then I’m like, okay, it’s cool.’ In order that was form of the entire concept behind Aubree Says.”
After two years in enterprise, the South Dakota native determined it was time to revamp as she was seeking to curate a “extra greater finish” and “stylish” assortment to suit her self-described South Dakota Glam type.
“I wished stuff that I might be like, ‘OK, I undoubtedly may see that in my home,’” she explains, including that the standard of the items wanted to match the vibe. “This must be excellent.”
Whereas the primary drop of the relaunch included objects equivalent to copper mixing bowls, an Aztec print throw blanket, an elegant acacia wooden and black marble cheese board and leather-based wrapped candles – all of which land at beneath $80 – Chelsea hints that there’s extra to return.
“I undoubtedly really feel just like the vibe [of the pieces] remains to be South Dakota Glam as a result of it does have some trendy components, however then a bit of little bit of rustic blended in,” she explains. “And even a number of the merchandise coming I can consider are undoubtedly extra of the rustic-y [vibe]. So I identical to to have a steadiness of each of these objects or these qualities.”
The HGTV star goes on to clarify that will get “validation” on her distinctive design kinds from her household, particularly Aubree and Cole, 35.
“I simply love that they’re integrated. I like that they’re a part of like, the photographs and stuff and I, I do worth like their opinion,” she says, earlier than jokingly including that she has the “primary say.”
As for what’s subsequent for the busy mama, Chelsea thinks “it’s necessary to have large targets” and appears to Fixer Higher alum Chip and Joanna Gaines‘ success as “motivation.”
“I might be mendacity if I mentioned I didn’t have some large targets,” she provides. “[It’s so motivating] to see what they’ve finished with you realize, what that they had and if we may construct something even near what they’ve, it might be so, so superb. So undoubtedly targets.”