Banana Republic, a fast-fashion retailer identified for its chic-yet-affordable business-casual staples, is moving into the house class. The brand new enterprise, dubbed BR House, debuts with a sequence of cozy rugs, blankets, bedding, and extra—all now out there to buy through the model’s web site.
An integral a part of BR House’s DNA appears to be craftsmanship with a worldwide focus. Handwoven rugs are made within the Atlas Mountains of Morocco, linens hail from Italian mills, and pillows are made utilizing Malian crafting strategies.
The general feel and appear of the gathering is each bohemian and up to date, mixing colourful fringe pillows with extra jewel-toned linen ones, in addition to each silk and cashmere bedding units out there in a variety of earthy hues. Value factors embody reasonably priced and splurge-worthy objects, starting from cotton pillowcases for $40 to oversize rugs for $7,550.
BR House’s announcement comes on the heels of ART, a group of pictures and artworks out there solely by means of Banana Republic. The brand new homewares come at a time when fast-fashion manufacturers appear to be doubling down on inside design choices greater than ever, as Zara unveiled its new furnishings assortment with Vincent Van Duysen simply final summer time.
It’s a enterprise, that, for Banana Republic, seems like a pure match for its viewers. “Discovery and self-expression are an integral a part of our clients’ lives at dwelling, work, and away,” stated Aaron Rose, head of commerce and expertise, in a press release. “We all know our clients care deeply about nice fashion, design, and high quality in all features of their lives.” In different phrases, count on greater than slacks and blazers on provide subsequent time you pop in.
Affiliate Market Editor
Helena Madden is ELLE DECOR’s affiliate market editor, and covers all issues product and development, from flatware and furnishings to kitchen and bathtub. She beforehand labored as a employees author at Robb Report, the place she coated luxurious information with a deal with inside design.